Market-oriented Online Media Planning
The AGOF study called internet facts and the planning software TOP 1.0 allow advertisers and media agencies to project coverage and audience composition data for target groups to be reached, and to use this data for online media campaigns. By means of different analysing options, media performance data of all online advertising media and their booking units measured in the internet facts study can be compared. Furthermore, on the basis of 800 individual characteristics, target groups can be individually displayed and analysed. This information as well as 11 standard and up to 12 special advertising formats per marketer are available in a further step for creating media plans. TOP’s core function is the planning mode which assists in achieving the media planning objective “How do I reach my target group in the most effective way”.
Media Suitable Tool
The positioning of the new planning tool with its own identity (logo, name, and colour scheme) emphasises AGOF’s claim to have an essential impact on the development of online media planning together with the market partners, and to independently display it with a tool suitable for the media.
